Special event is one which an individual treats differently from other occasions, and wants it to make a memorable moment forever which leaves a positive and lasting impression. Normally the company has to spend a lot for these events. However there are ways to lessen the cost incurred. A company can get in contact with a celebrity who is willing to do charity work, and this will give publicity to both the company as well as the star performing in the special event. It would be advisable to book the performer in advance so that they give discounts. If this can be tracked that what are the events that has been canceled, then negotiation becomes easy. The best thing is to relate the event with charity.